How
the Drip Marketing Portal Works
By using the marketing materials you get with our program, or through your
current marketing and advertising efforts, you will either get your phone
ringing with people calling you or you will be able to call others to
offer your services. Instead of just sending them information and waiting
for them to call you, you will be able to send out pre-written,
personalized newsletters on a regular basis, positioning you as their
trusted advisor. if you click on the
Sample Newsletters link above, you will see the various
newsletters that we send out on your behalf.
Acquire Subscribers Right from Your Existing
Website
If you already have a website and can create a simple form, you can add a
few lines of HTML to your site to capture subscribers for your refinance
or home buyer portals. When someone signs up for the first time home buyer
newsletter, they will be sent to your personalized online home buyer
seminar. You can also link right to your online first time home buyer
seminar from your website. Instructions are in the FAQ/HELP page.
Newsletters Sent Out
Automatically
If you click on the Sample Newsletters
link, you will see which newsletters go out to your subscribers on which
day. Your FSBO, First Time Home Buyer and Refinance subscribers will get a
newsletter every three or seven days, depending if they are a short-term
prospect or a longer term one. Your Realtor subscribers will get a
newsletter every days. Your Financial Planner subscribers will only
get the initial newsletter. Your Mortgage Clients will get a monthly
newsletter. All your Realtor and Financial Planner
subscribers will receive our weekly
Mortgage Industry Update
newsletter. This newsletter is personalized with your client's name and
your contact information and photo. Plus, our system sends out birthday
greetings plus seasonal greetings for various holidays automatically.
Send Individual or
Group Emails, Plus Create a Mailing List
Your portal lets you view a list of all your subscribers for each portal,
letting you edit their contact information. You can click on any
subscriber's email address to send out a single email to that subscriber.
You can also send a personalized email to all subscribers of any portal,
or export a mailing list file that can be imported into Excel or Word to
do direct mailings.
Contact Management System
Lets You Keep Track of When You Need to Call People Back
A good mortgage consultant returns calls on schedule. Your portal includes
a contact management system that lets you enter the details of your phone
conversations, and shows you the last time you contacted the prospect or
referral partner. You can enter the number of days till your next
scheduled call back. You will get an email alert for each subscriber who
you need to call back on that day.
Generate Leads
Quickly and Easily Online!
To help you generate leads online, your portal includes a unique posting
tool that lets you save and post your same marketing message over and over
on the very popular CraigsList.org website. This tool will save you
valuable time, letting you post your same message to various cities or
states, or to different categories or even post the same message more than
once a day. You can link right to your website to acquire subscribers and
prospects!
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Drip Marketing Educates Your
Prospects
The purpose of our newsletters is to educate your subscribers, who are
your prospects and prospective referral partners. Here is a summary of
what you will be teaching your subscribers:
First Time (and
Existing) Home
Buyer
These subscribers will learn what is involved with buying a home,
including different types of mortgage programs, how their credit affects
their mortgage, how to find the right home, how to afford the mortgage
payment, what to do after an offer is made and much more. They will be
able to watch your personalized online
First Time Home Buyer Seminar when they sign up on your list
and receive a copy of "The Complete Guide to Buying a Home". Your
name and contact info are displayed, along with your photo, making you the person who will get them the financing they need to buy
their home. These newsletters are also worthwhile for current homeowners
who are looking to buy a new home.
For Sale By Owner
These subscribers will learn what is involved with trying to sell their
own home, from the realities of doing it themselves, to prepping the home,
getting it ready to show, advertising, negotiating, pre-qualifying buyers
and getting to settlement. You will be sending
them a 46-page guide on how to sell their home quickly. You are positioned as the mortgage consultant
who will help them get a buyer qualified.
Refinance
These subscribers will learn about the various considerations of
refinancing their mortgage, including types of loan programs, home equity
management, how credit affects their rates, understanding closing costs,
Option ARMs, settlement surprise and other items. You are positioned as
the person who will help them make the best decision.
Mortgage Clients
These subscribers are either existing mortgage clients of yours or are
prospects who you have converted to a mortgage client. They will receive a
monthly financial planning newsletter with helpful financial tips on a
variety of topics, plus they will be reminded to let you know of anyone
who is looking to buy or sell a home, or who may be a candidate for a
mortgage refinance. These subscribers are your best source of generating
referrals, and they will be reminded of you once a month, plus on holidays
and their birthdays.
Realtors
These subscribers will get educated a bit on the mortgage process and how
to generate more business for themselves. Each newsletter has a main theme
plus two sidebar articles. Topics include financing options, mortgage
fraud, how credit affects interest rates, how to get more listings and
more. They will also be offered your
First Time Home Buyer Presentation in PowerPoint format that you can
personalize with your contact information and their contact information.
This presentation is included with your sign up fee. They will also get a
personalized online version, complete with their contact info, as well as
yours. As they promote their seminar online, YOU will also benefit!
Financial Planners
These subscribers will learn more about the process of separating the
equity from clients' homes and investing it to create a separate
investment portfolio. This gives them the opportunity to earn commissions
on investing clients' funds and gives you more possible refinances and
home equity loans. You will be able to send them our 5-page paper that
covers this topic, plus a spreadsheet that shows their clients how they
can increase their net worth by investing their equity with them. You can
also send them your Home Equity Wealth Builder
presentation in PowerPoint format that you can personalize. They will also
get a personalized online version, complete with their contact info, as
well as yours. As they promote their seminar online, YOU will also
benefit! |
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